WHITE PAPER
Plan.
Adapt.
Repeat.
The next chapter of transportation planning
WHITE PAPER
The adaptive advantage
Mastering retail logistics in an era of perpetual disruption
Transportation planning has become increasingly complex and dynamic. Shippers must balance cost, service, asset utilization and responsiveness, often while dealing with fragmented data, shifting demand and real-time disruptions.
To better understand how organizations are managing this complexity, Trimble partnered with Adelante SCM to survey supply chain and logistics executives across manufacturing, retail and distribution companies. The research examined current transportation planning practices, the operational factors that add complexity, the biggest planning challenges organizations face, and how respondents expect automation and artificial intelligence to shape transportation planning over the next three to five years.
The results reveal an industry in transition. Many companies have invested in transportation management systems and optimization tools, yet manual processes remain deeply embedded in daily planning activities. At the same time, respondents see automation and AI augmenting planners by helping them work faster, manage exceptions more effectively and make better decisions.
REMEMBER TO DELETE THIS
White Paper Checklist:
Doc Settings > BASICS > SAVE
✅ Social Media teaser ADDED
✅ Foleon Doc name & alias: [Title] White Paper [EN]
https://transportationinfo.trimble.com/eu/title-asset-type-lanugage
Doc Settings > Navigation > SAVE
✅ Top Nav Bar ON +
✅ Page Menu Button ON
✅ Page Names ON (exclude Cover Page only if there is no +content besides cover block)
❌ The rest OFF
✅ Transitions ON > Slide&Zoom
✅ Return to top ON
❌ Page Arrows OFF (use Template for Navigation)
Page Settings > SAVE
✅ Page Scroll Button ON (If it's not single cover page)
Design & Brand Standards
✅ Applied T&L Brand Kit
✅ All used assets are in a dedicated Media Library folder
PROJECTS > [ASSET TYPE] > [CAMPAIGN FOLDER]
✅ Doc is responsive for all 3 views
Technical Setup & Scripts
✅ Remarketing Code (Cookies + UTM - Web Team)
❓ EU (Privacy) vs. NA Footer (MODULE)
❓ Trimble vs. Transporeon logo in top nav
❓ UTM for demo CTA or Marketo Form Module
→ EU MKTO Contact/Demo Form ID 3750 | Gate ID 3282
→ NA MKTO Form ID?
