Logistics companies are the unsung heroes of the food service industry and Honor Foods is no exception. Honor Foods acts as a critical link between producers and foodservice distributors and ensures that everything from refrigerated and frozen goods to dry ingredients and dairy products arrive precisely when and where they're needed, maintaining quality and safety throughout the journey.

But as Honor Foods grew, they realized that the inherent complexities of their business—tight delivery deadlines, specialized equipment needs, and a constant flow of dynamic orders—were creating significant challenges and that their existing way of scheduling deliveries, managing trucks and assigning people was costing them productivity and customer satisfaction.

As Steven Torres, Senior Transportation Manager at Honor Foods, describes, "For years, we’ve been operating on institutional knowledge, out of my head and into Google Maps. Sometimes not even on paper." This reliance on individual experience and rudimentary tools led to inefficiencies, wasted time and a struggle to adapt to the ever-changing demands of their expansive fleet.